Triggered — Email Automation SaaS
A B2B SaaS platform that automates transactional and behavioural email workflows for modern businesses.
Triggered is an email automation SaaS platform that enables businesses to set up event-driven email workflows without writing code. We built the full product interface — from onboarding flow to the workflow builder and campaign analytics dashboard — as a modern, intuitive SaaS application.
The Challenge
Businesses needed a way to send the right email at the right time based on user behaviour, but existing tools were either too expensive, too complex, or required developer involvement for every new workflow. Triggered needed a product that non-technical teams could own end-to-end.
Our Approach
We designed and built a clean SaaS dashboard with a drag-and-drop workflow builder, template library, audience segmentation, and real-time delivery analytics. The product is built around simplicity — any marketing team member can create and launch automations in minutes.
Tech Stack
Services Delivered
- Web Development
- AI Integration
- SaaS Development
- UI/UX Design
Duration
5 weeks
Year
2025
What We Built
Event-Triggered Workflows
Set up automations that fire on user events — signups, purchases, inactivity — so the right email reaches the right user at the right moment.
Visual Workflow Builder
A drag-and-drop canvas lets marketing teams design multi-step email sequences without any technical knowledge required.
Audience Segmentation
Dynamic audience segments based on user attributes and behaviour ensure every send is targeted and relevant.
Template Library
Pre-built, customisable email templates for common use cases — onboarding, re-engagement, transactional — speed up campaign creation.
Delivery Analytics
Real-time open rates, click rates, and delivery status dashboards give teams instant visibility into campaign performance.
AI-Assisted Copywriting
Integrated AI suggestions help users write more effective subject lines and email body copy — improving open and conversion rates.
Results Delivered
Full SaaS product shipped from zero to live in 5 weeks
No-code workflow builder reduces setup time to under 10 minutes
Real-time delivery analytics help users optimise campaigns immediately
Clean dashboard UI drives high user retention and ease of adoption
Project Screenshots
Want a project like this?
Let's talk about your idea. Free consultation, no obligations.